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wernervanzyl.com
      • Home
      • Method
        • Field Guides
        • The Problem with Solutions
        • My Philosophy (why)
        • Tangible Thinking (how)
      • Speaking
      • Publishing
      • Ideas
      • About
      • Contact
      • Tangible Thinking in the Wild
    • +27 74 911 0190
    • Sign in
    • Get in Touch

    Tangible Thinking in the Wild

    Once an idea leaves your head, you don't get to control what happens to it.

    Sometimes it gets challenged. 

    Sometimes it gets reframed. 

    Sometimes it turns up somewhere you didn't expect.

    Whether an idea is borrowed, independently discovered, or simply arrives at the same place from a different direction, I find that kind of convergence fascinating. I rather like that!

    The Problem with Being Right

    An idea that echoes the underlying pattern explored in my talk, The Problem with Solutions.

    Monkey & River: Established in 2015 · 44 employees · 4,500+ LinkedIn followers · clients including WeBuyCars, MoyaApp, Momentum, Fedhealth, SANParks and the City of Tshwane.

    Context: I first presented a talk at Monkey and River in 2024, when I spoke about the importance of behavioural science in design, and that design should always aim to be more human-centered. 

    One month after my talk on 'The Problem with Solutions' --  which explores a similar underlying pattern: how attempts to solve a problem can themselves become part of the problem -- Monkey and River presented The Problem with Being Right.


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