Many of my articles can be found on LinkedIn at this link (not an exhaustive list).

I've been writing for many years at the intersection of business process improvement, psychology, neuroscience and human behaviour. 

Kintsugi

So it came as a surprise even to myself that I could not have imagined that my first book will be about a medical condition. In it, I took a holistic view into the myriad dimensions that make up a medical condition I had been afflicted with since I was about 8 years old. This condition, called Mast Cell Activation Syndrome (MCAS) was diagnosed by an allergy doctor in Pretoria in around 2017. The book, Kintsugi: Merging the Many Pieces of Mast Cell Activation Syndrome looks at MCAS from a systemic, psychological, neurological, biological and environmental (contextual) perspective. Health is not just physical; it is more than our tangible immune systems nervous systems in equilibruim. Our thoughts, feelings and behaviours are the intangible opposite side of the coin.

The Nurture of Human Nature

My forthcoming book (early 2026) 'The Nature of Human Nature' is based on the why and how the environment shapes and influences our behaviour.

Publications

[Journal Article] Small And Medium Enterprises (SMEs). van Zyl, W.R., Henning, S. and van der Poll, J.A., 2022. A Framework for Knowledge Management System Adoption in Small and Medium Enterprises. Computers, 11(9), p.128.

[Research Proceedings] 2020 21 st van Zyl, W.R., Henning, S & van der Poll, J.A. 2020. A framework for knowledge management system adoption in small to medium enterprises. Proceedings of the 21st European Conference on Knowledge Management (ECKM), Online, 2-4 December. Academic Conferences and Publishing International Ltd.

[Research Proceedings] 2018 15 th International Conference on Knowledge Management, Intellectual Capital and Organisational Learning (ICICKM): Title: Knowledge management system adoption framework for SMEs.

[Training Manual] Integrating Psychology and Neuroscience with Marketing: A document outlining the application of psychology

and neuroscience to on- and off-line marketing. 

[Framework] Human Behaviour Framework: A comprehensive framework to effortlessly apply psychology and neuroscience directly to marketing.

Motivation for Getting People to Do Things: An analysis of what, fundamentally, motivates people to do things and how to apply theory to strategic marketing. Achievement: This analysis was used for a restaurant in Pretoria East, and it improved sales performance levels.

[Learning/Knowledge Management System] Neuromind Knowledge Base: developed an online database application that includes a synthesis of the theory on human behaviour as well as case studies, experiments, various mental processes, and examples of where theory has successfully been applied to sales, marketing, business, product design, packaging and website design.

Public Speaking

A Member of the Toastmasters International Pretoria East Chapter of 50 members since January 2021.

Treasurer for Pretoria East Toastmasters Club and Toastmasters Pretoria Advanced Club (1 year).

Vice President of Education and Treasurer Pretoria East Toastmasters Club (2 years total) and member

of the Mentorship Subcommittee.

Monthly webinars (since January 2025) on the role of psychology and neuroscience in business (web design, product design, learning and development, employee development, etc.).

Lecturing:

Annual guest lecturer in Marketing at the University of Pretoria for over 13 years, delivering thought-provoking sessions that bridge academic theory with industry practice by applying psychology and neuroscience theory to practical scenarios.

Lectured at Vega School of Brand Leadership