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Hi There, I'm Werner van Zyl


Human behaviour is at the heart of my focus: understanding people and designing better business processes.

Behavioural Expert. Optimisation Consultant. Writer. Speaker. Trainer.

To improve efficiency, we have to start with people. What rocks are to foundations, people are to business. It all starts with human behaviour. Why do people think, feel and behave the way they do?

What I Do

Unleash the humanelement.


People + Processes + Systems

"There's no such thing as B2C or B2B, It's all H2H: Human to Human" - Chase Hughes

Applications

  • Habits
  • Technology adoption
  • Human-Centered Design
  • Understanding decision pitfalls
  • Personal development
  • and more...


Estimated number of brain cells in the average human (excluding politicians)
86 billion

The brain as a percentage of body weight, consuming 20% of our energy needs
2% 

Fastest signal speed (touch and proprioception)

432 km/h

Fat percentage of the brain

60%

Number of possible neural connections
1,000 trillion 

 Organ with fastest signal processing
Hearing

 Weight of the average human brain (excluding politicians)
1.4kg

Number of thoughts per day (total for all global politicians combined)

6,000-60,000

The World is Changing at an Ever-Increasing Speed

We're taught to have a simple, linear mindset. 


In reality, the world is non-linear and complex. How does an ever-increasingly complex environment change how we think, feel and act?

Learn more